I walked into Walmart a woman on a mission.  I was focused. I was ready. I strode confidently past end-cap, after end cap full of impulse purchase inducing swag. I chuckled at “the man’s” lame attempts to dissuade me from my goal.  “No, no way,not today Mr Marketer. I am not buying a bag of BBQ Rib flavored potato chips… or Shrek Oreos… Today it is about: ME and my panties.”

Today, I will buy: underwear without spiderman or a fly front!” I smiled in satisfaction at my Marine like, mission focus. I confidently strode toward the underwear aisle. And upon arrival, fell into a panty- induced stupor.

There was an aisle. Yes, I said aisle. An entire Walmart aisle of underwear. No wonder my confidence wavered. I was overwhelmed with underwear. And this was just the panty aisle.. I hadn’t even made it to the bra aisle.

Overwhelmed by underwear?  Why, Yes. Yes, I was. (more…)